GIOVANNI 2chic Ultra Moist Shampoo is powered by our Dual Moisture Complex of Avocado and Olive Oil to help treat dry, damaged hair. This ultra moisturizing shampoo silkens coarse hair with softness and shine. Look in the ingredients section for a listing of *USDA certified organic ingredients. GIOVANNI was once the first full-range, salon-inspired hair-care brand in natural product stores, and today is the number one selling Hair Care line in the USA Natural Products Industry. But before there was once a brand, there was once a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was once good friends with “the father of hair color,” Al Lapin . By the 1960s, Arthur was once maturing his talents and determined to open his own salon, referred to as On Sunset. The salon was once a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball . Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as imaginable without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with ordinary visuals and graphics.
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MOISTURIZING SCALP CARE: 2chic Ultra Moist Shampoo is powered by our Moisture mix of Avocado and Olive Oil that helps add significant moisture and shine for healthier hair you’ll style with ease. This shampoo transforms dry hair to soft, healthy hair.
DEEP CLEAN: Powered by Aloe Vera, Shea Butter, and Botanical Extracts and Oils, GIOVANNI 22chic Ultra Moist Shampoo helps balance pH levels in dry, coarse, and damaged hair.
COLOR SAFE: GIOVANNI 2chic Ultra-Moist Shampoo is 100% color-protected and nourishes hair with a proprietary blend of vitamins, antioxidants, and omega fatty acids without stripping color.
VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use quite a few organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging.
LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair