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Since his 2007 article “Slippery Business” in The New Yorker, freelance author Tom Mueller has change into the sector’s de facto knowledgeable on olive oil. He is the writer of Extra Virginity — The Sublime and Scandalous World of olive oil (2012) and the weblog Truth in olive oil, which alternatives up the place the book left off. In his paintings, Tom Mueller strives to grasp the exceptional complexity of the olive oil industry — and to precise his issues about low-grade oils being handed off as “extra virgin” far and wide the sector.
For hundreds of years, olive oil has been known within the Mediterranean and past as an strange medication, a good looks assist, and a very important component of spiritual observe. In Extra Virginity, Tom Mueller highlights the immense worth of olive oil, the talent and heritage of its artisan manufacturers, and the unbelievable craftsmanship serious about developing fine quality merchandise. He additionally brings to gentle the truth of olive oil fraud: an indictment of the Food business’s lax protections in opposition to pretend and occasionally poisonous Food merchandise within the United States. Extra Virginity can pay homage to the manufacturers, chemical analysts, cooks, and Food activists protecting the strange oils that in reality deserve the identify “extra-virgin.”
On Truth in olive oil, Tom Mueller strives to respond to questions raised by way of the book, advise customers about purchasing and the use of olive oil, and speak to consideration to manufacturers of fraudulent oils. His goal is to create a grass-roots motion of olive oil fans, inspiring a revolution in client consciousness very similar to the actions that experience evolved round microbrew beers, artisanal cheeses and goodies, high quality wines, tea, and occasional.
Join us with Tom Mueller as we take a deeper take a look at the tradition, industries, and controversy surrounding olive oil. We’ll even be discussing Fresh Squeezed — Tom’s upcoming documentary movie in regards to the international olive oil revolution.
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